Every sphere has its own untold rules and the restaurant business is no exception. Each time we order food, we have to use a menu, so this becomes a powerful tool that influences and directs our choices. And while we really just want to grab a bite, we might end up with our eyes being bigger than our stomachs.
We at Bright Side were curious about some of the secrets that restaurants use to influence our decisions.
1. The weight of the menu influences our perception.
Research says that your impression of the food starts the moment you hold the menu in your hands. Heavier menus leave a better impression, making us believe that the service in the restaurant will be at the highest level. While light ones make people wonder whether this place is casual and “economy.” So the next time you hold a leather menu with good paper, don’t be fooled, it has nothing to do with the quality of the food or the service.